Using SEO to optimize your blog should be your primary goal. Search engine optimization is highly important for the homepage. Since they can interfere with one another the first decision you must make is to decide what type of page you wish to focus upon. The steps you use for SEO on your blog are quite different from the category or content page. It depends on your competition and the theme of your website in making your decision about the type of SEO you want to employ. You only have one index page, one chance, and this is a significant determinant in the SEO you choose. Choosing your blog to spotlight requires a crackerjack of a keyword or phrase. The first step is to do your SEO keyword research. This can be done using a keyword research tool such as: Google’s AdWords, Wordtracker, Keyword Discovery, etc…here you can determine the popularity of your keyword. Then scrutinize your competition. If all the SEO keywords are fairly general you may even consider choosing to optimize your content page or category page instead. If you decide that your SEO keywords and phrases are specific, popular, and unique enough to take on your competition then by all means optimize your blog. Anchor text is highly important for your inbound links because it is used in rankings. It could take years to build your blog’s popularity using SEO keywords alone. Making your blog SEO keywords abundant in the site name or tag title really is quite enough to make your index page rank but employ your usual search engine optimization on the page, as well. This includes placing your keywords in the text, headers, etc. on the homepage. It will help to back link all the other pages on your site to the homepage. This is good SEO which builds inbound links. This will aid PageRank to find your index page and seek out your anchor text. Your index page is important to the search engine optimization of your blog.
